Choosing the Right Can Size: 250 ml vs 330 ml

Atlasimex Team

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The Shape of Sales: Strategic Packaging Decisions

When launching a beverage brand, the first question is often about the flavor. The second should be about the format. The physical size and shape of the can send an immediate subconscious signal to the consumer about what is inside and how it should be consumed.

For Atlasimex partners operating across diverse international markets, choosing between the Classic 250ml and the 330ml (Sleek or Standard) is a critical decision that affects pricing strategy and logistics. Here is how we guide our distributors to the right choice.

1. The 250ml Standard: The "Energy" Icon

The slim, 250ml can is the global signifier for "Energy Drink."

Consumer Perception: Because of market leaders, consumers associate this compact size with potency and concentration. It implies "this small amount contains all the power I need."
Best For: Classic high-caffeine formulations like our PROMAX line. It suggests a functional tool rather than a thirst quencher.
Logistics: This is the most efficient format for shipping. You can fit the maximum number of units into a 20ft container, lowering your freight cost per can significantly.

2. The 330ml Formats: Value and Refreshment

The 330ml size bridges the gap between energy drinks and soft drinks.

330ml Sleek: Tall and thin. It projects a premium, modern image. It is highly popular for "Lite," "Zero Sugar," or fashion-forward functional drinks targeting younger demographics or female consumers.
330ml Standard: The "soda" shape. In price-sensitive emerging markets, this format wins on the "Value Equation." Consumers feel they are getting more liquid for their money. It is ideal for fruit-flavored energy hybrids or malt beverages where thirst-quenching is a primary benefit.

3. The Logistics Impact

Your choice of can impacts your bottom line before the product even hits the shelf.

Weight vs. Volume: A 250ml can is lighter, allowing us to load more trays into a container before hitting road weight limits.
Shelf Space: 330ml Sleek cans have the same footprint as 250ml cans but are taller, meaning they take up the same shelf width but offer more label space for branding—a crucial factor in crowded retail environments.

Making the Right Call

There is no "wrong" size, only the wrong market fit. Atlasimex helps you analyze your local competition. If your market is flooded with cheap 250ml options, launching a premium 330ml Sleek brand could be your differentiator. We provide the manufacturing flexibility to produce both, ensuring your packaging strategy aligns perfectly with your business goals.

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